Insight Landscape

The leading edge of insight creation.

Friday

25

July 2014

0

COMMENTS

Creating An Innovation Engine For Market Research

Written by , Posted in Conferences and Publications, Industry Reflections, Market Reseach

Innovation may be the hottest topic in market research these days.  Conference agendas promise the latest and greatest, and clients continually ask their agency partners to show them “what’s new.”  Almost all of the conversation is around “content”—what the innovation is. For the most part this was true at the Insight Innovation Exchange (IIeX) held in Atlanta in June, which I wrote about in my last Insight Landscape post .  Amidst the buzz about new methods it can be difficult to separate fad from true innovation and true innovation from technology substitution (e.g., replacing a manual process with an automated one).  And despite the creativity of some of the new solutions we heard about at IIeX, the market research industry lacks a true innovation engine like those found in many of our client industries (of which the Lowe’s Innovation Lab described by Kyle Nel at IIeX is a great example).  I was invited to share some thoughts at IIeX about how we might drive more innovation in market research.  What follows is a brief recap of my presentation. (more…)

Monday

30

June 2014

0

COMMENTS

Report from the MR Innovation Frontlines: IIeX North America

Written by , Posted in Conferences and Publications, Market Reseach, Research Methods

Insight Innovation Exchange North America 2014 took place in Atlanta June 16 through June 18.  This was one in a series of iiex events that are being presented around the world by Greenbook and Gen2 Advisors.  So far this year there have been events in Amsterdam and Santiago and one is scheduled for Sydney in December.

As market research conferences go, iiex-na was impressive.  There were about 650 attendees and a packed three-day schedule with well over 100 different individual speakers and panelists. Most presentations were limited to 20-minute time slots, encouraging a TED-like exchange of ideas (of course, market researchers being market researchers, not all presenters have mastered that format). (more…)

Thursday

29

May 2014

0

COMMENTS

Thursday

24

April 2014

0

COMMENTS

Monday

31

March 2014

0

COMMENTS

KJT Group, Inc. Named Top Workplace in Rochester

Written by , Posted in Uncategorized

FOR IMMEDIATE RELEASE

KJT Group, Inc. Named Top Workplace in Rochester

HONEOYE FALLS, NY, March 31, 2014 – KJT Group, Inc. is pleased to announce that it has been selected as one of The Rochester Top Workplaces.

The Top Workplaces are determined based solely on employee feedback. The employee survey is conducted by WorkplaceDynamics, LLP, a leading research firm on organizational health and employee engagement. WorkplaceDynamics conducts regional Top Workplaces programs with 40 major publishing partners across the United States. Over the past year, more than 5,000 organizations and 1 in every 88 employees in the U.S. have turned to WorkplaceDynamics to better understand what’s on the minds of their employees. Through its workplace improvement offerings, WorkplaceDynamics provides solutions, training and tools to help clients improve their workplace. (more…)

Wednesday

12

March 2014

0

COMMENTS

KJT Group 2014 Spring Webinar Series

Written by , Posted in Uncategorized

Please join KJT Group Senior Research and Consulting staff for its 2014 Spring Webinar Series.

The theme of the series is Transformation and will include 8 sessions aimed at market researchers, health outcomes professionals and senior leadership from life sciences organizations.

Each session is presented in a focused 30 minute format and offered twice to provide busy professionals with information they can use to improve the insight process at their organization.

Tuesday

11

March 2014

0

COMMENTS

Optimizing the Insight Infrastructure: A KJT Group Whitepaper

Written by , Posted in Conferences and Publications, Healthcare Reform and Policy, Insight Infrastructure, Market Research and Business Insights

In this paper we examine the notion of the Insight Infrastructure (Insight Strategy, Insight Structure, Insight People and Insight Process) based on the findings from the KJT Group INSIIGHT Study which characterized the business insights function within 80 life sciences companies.

– Thomas M. Richardson, PhD, MBA Vice President KJT Group, Inc. 

Friday

7

March 2014

0

COMMENTS

Richardson and Spilman to Present at ASA Conference

Written by , Posted in Uncategorized

KJT Group’s Tom Richardson and Jessica Spilman are presenting at the American Society on Aging (ASA) 2014 Aging in America Conference in San Diego (March 11-15). Their presentation is entitled, “Caregiving in the USA: Rates, Demographics, Emotional Burden, Employment and Help Seeking Behavior.” Using four years of data from KJT Group’s LightSource Poll, Tom and Jess will discuss several topics related to informal caregiving, including: incidence, characteristics, physical and emotional health of caregivers, economic burden, impact on employment, and help-seeking behavior.  For more information on the conference, visit http://asaging.org/aia12.

Tuesday

4

March 2014

0

COMMENTS

KJT Group to Attend PMRG’s Annual National Conference

Written by , Posted in Uncategorized

KJT Group’s Michaela Gascon and PSS World Medical’s Brian Miller will be presenting a session titled “Meaningful Marketing your C-Suite will Understand” at PMRG’s 2014 Annual National Conference being held March 9th – 11th in Orlando, Florida.  For more information, visit http://www.pmrg.org.  If you’re planning to attend the conference, stop by Booth #87 to visit with other members of the KJT Group team including David Bakken, Lynn Clement, Tom Richardson and Carol Malach.

Friday

14

February 2014

0

COMMENTS

Think like a Respondent to Improve Survey Data Quality

Written by , Posted in Market Reseach, Optimizing Insight, Research Methods

Most likely you rely at least to some extent on survey data to divine the insights that lead to better business decisions.  How confident are you that your survey data are both reliable and valid?

We’ve come a long way in the practice of survey research in terms of understanding and managing sources of error such as scale usage bias and order effects, but an accumulation of research into the unobservable cognitive processes that come into play when respondents answer survey questions shows that crafting survey questions that reliably elicit the information we think we are asking for is no easy matter.  In fact, the survey question may be the weakest link in the chain of components that comprise the typical quantitative market research study. (more…)