Insight Landscape

The leading edge of insight creation.

Monthly Archive: January 2014

Thursday

23

January 2014

0

COMMENTS

Design thinking leads to smarter market insights

Written by , Posted in Business Insights, Industry Reflections, Optimizing Insight

In case you haven’t noticed, there’s an emerging—and growing—interest among leading management gurus in something called “design thinking.”  The origins of design thinking can be found in the industrial design world.  DT’s roots go back to the 1970’s and something called “participatory design” that brought actual users into the design process, asking them to test prototypes and provide feedback.  A decade later “participatory” had evolved into “user-centered” and user (or customer) “needs” became the focal point of the design process.  (more…)

Friday

3

January 2014

0

COMMENTS

From Market Researcher to “Insight Scientist”

Written by , Posted in Business Insights, Insight Infrastructure, Market Reseach

In an article in the October, 2012 issue of Harvard Business Review, Thomas H. Davenport and D.J. Patil proclaim that “data scientist” is “the sexiest job of the 21st century.”  There’s no doubt that data scientists are in demand as the digital trails we generate grow exponentially (in just the last few months I’ve added Instagram, Snapchat and a second Twitter account).   “Big data” places a high premium on the ability to write code for algorithms that will clean, transform, and beat these new (and often unstructured) data streams into submission and they yield up their secrets. (more…)