Insight Landscape

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Daily Archive: January 23, 2014



January 2014



Design thinking leads to smarter market insights

Written by , Posted in Business Insights, Industry Reflections, Optimizing Insight

In case you haven’t noticed, there’s an emerging—and growing—interest among leading management gurus in something called “design thinking.”  The origins of design thinking can be found in the industrial design world.  DT’s roots go back to the 1970’s and something called “participatory design” that brought actual users into the design process, asking them to test prototypes and provide feedback.  A decade later “participatory” had evolved into “user-centered” and user (or customer) “needs” became the focal point of the design process.  (more…)