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Monthly Archive: June 2014

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June 2014

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Report from the MR Innovation Frontlines: IIeX North America

Written by , Posted in Conferences and Publications, Market Reseach, Research Methods

Insight Innovation Exchange North America 2014 took place in Atlanta June 16 through June 18.  This was one in a series of iiex events that are being presented around the world by Greenbook and Gen2 Advisors.  So far this year there have been events in Amsterdam and Santiago and one is scheduled for Sydney in December.

As market research conferences go, iiex-na was impressive.  There were about 650 attendees and a packed three-day schedule with well over 100 different individual speakers and panelists. Most presentations were limited to 20-minute time slots, encouraging a TED-like exchange of ideas (of course, market researchers being market researchers, not all presenters have mastered that format). (more…)