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November 2013

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Realizing the Value of Mixed Respondent Mini-Groups

Written by , Posted in Research Methods

Early in my career I was told that mixing physician types and other medical professionals in group interview settings was a no-no.  The main concerns surround the potential biasing influence of dominant personalities, the influence of role relationships outside of the group, and the possibility that respondent worries about appearances or reputation will stifle open conversation. (more…)