Insight Landscape

The leading edge of insight creation.

Conferences and Publications Archive



July 2014



Creating An Innovation Engine For Market Research

Written by , Posted in Conferences and Publications, Industry Reflections, Market Reseach

Innovation may be the hottest topic in market research these days.  Conference agendas promise the latest and greatest, and clients continually ask their agency partners to show them “what’s new.”  Almost all of the conversation is around “content”—what the innovation is. For the most part this was true at the Insight Innovation Exchange (IIeX) held in Atlanta in June, which I wrote about in my last Insight Landscape post .  Amidst the buzz about new methods it can be difficult to separate fad from true innovation and true innovation from technology substitution (e.g., replacing a manual process with an automated one).  And despite the creativity of some of the new solutions we heard about at IIeX, the market research industry lacks a true innovation engine like those found in many of our client industries (of which the Lowe’s Innovation Lab described by Kyle Nel at IIeX is a great example).  I was invited to share some thoughts at IIeX about how we might drive more innovation in market research.  What follows is a brief recap of my presentation. (more…)



June 2014



Report from the MR Innovation Frontlines: IIeX North America

Written by , Posted in Conferences and Publications, Market Reseach, Research Methods

Insight Innovation Exchange North America 2014 took place in Atlanta June 16 through June 18.  This was one in a series of iiex events that are being presented around the world by Greenbook and Gen2 Advisors.  So far this year there have been events in Amsterdam and Santiago and one is scheduled for Sydney in December.

As market research conferences go, iiex-na was impressive.  There were about 650 attendees and a packed three-day schedule with well over 100 different individual speakers and panelists. Most presentations were limited to 20-minute time slots, encouraging a TED-like exchange of ideas (of course, market researchers being market researchers, not all presenters have mastered that format). (more…)



May 2014





March 2014



Optimizing the Insight Infrastructure: A KJT Group Whitepaper

Written by , Posted in Conferences and Publications, Healthcare Reform and Policy, Insight Infrastructure, Market Research and Business Insights

In this paper we examine the notion of the Insight Infrastructure (Insight Strategy, Insight Structure, Insight People and Insight Process) based on the findings from the KJT Group INSIIGHT Study which characterized the business insights function within 80 life sciences companies.

– Thomas M. Richardson, PhD, MBA Vice President KJT Group, Inc.