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January 2014

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From Market Researcher to “Insight Scientist”

Written by , Posted in Business Insights, Insight Infrastructure, Market Reseach

In an article in the October, 2012 issue of Harvard Business Review, Thomas H. Davenport and D.J. Patil proclaim that “data scientist” is “the sexiest job of the 21st century.”  There’s no doubt that data scientists are in demand as the digital trails we generate grow exponentially (in just the last few months I’ve added Instagram, Snapchat and a second Twitter account).   “Big data” places a high premium on the ability to write code for algorithms that will clean, transform, and beat these new (and often unstructured) data streams into submission and they yield up their secrets. (more…)