Insight Landscape

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John Jordan Archive

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November 2013

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Big Data—the Insight Engine of the Future?

Written by , Posted in Business Insights, Market Reseach

It seems that you cannot open a business-focused magazine these days without bumping into the claim that big data will forever change the way we do business, including the way we understand customers.  But like many of the things we have heard over the last couple of decades about the impact of digitizing everything under the sun, there is both more and less to the claims being made for big data.

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