Insight Landscape

The leading edge of insight creation.

market insights Archive



November 2013



Big Data—the Insight Engine of the Future?

Written by , Posted in Business Insights, Market Reseach

It seems that you cannot open a business-focused magazine these days without bumping into the claim that big data will forever change the way we do business, including the way we understand customers.  But like many of the things we have heard over the last couple of decades about the impact of digitizing everything under the sun, there is both more and less to the claims being made for big data.